What is a suppression list?

What is a suppression list?

Blog Article

 

It means quite a lot, in digital marketing and email communications alike, to know about what a suppression list is or will become, for material importance to keep your outreach healthy and effective. In this article, we will further discuss what the suppression list is, why it matters, and how that list can help your marketing effort.

What is a Suppression List?

The suppression list is a database or simply a list of contacts that, for one reason or another, are not to receive any particular marketing message. It includes those who unsubscribed from your mailing list, those who reported previous communications as spam, or recipients who have been determined to be unresponsive over time. More simply put, it is one tool used to filter and manage your audience so that only targeted people would receive your messages.

Suppression List Types:

Opt-out lists Contacts who have explicitly asked not to be contacted again are included. It is best practice, not only but also in many Bulk Email Data instances, a legal requirement under laws like the GDPR and CAN-SPAM not to mail to them. Bounce Lists Contacts whose e-mail addresses constantly bounce back usually land into suppression lists. Continuing to send emails at these addresses can hurt your sender reputation.

Spam Complaint Lists:

You'll want to remove those individuals who have "complained" about your emails, marking them as spam, off of the lists so you do not continue mailing them, thus reducing complaints, and maybe penalties from the email service providers.
Why Have a Suppression List?
Keeping a suppression list is important for a number of reasons identified below:



1. Prevention of Damage to Sender Reputation

This helps you reduce the possibility of your emails going directly to the Spam folder. Poor sender reputation means low deliverability or may also result in blacklisting by any email service provider.

2. Rise in Engagement Rates

Once the uninterested or non-responsive contacts get screened out from the campaigns, there is more likelihood of seeing the overall improvement in open and click-through rates. Thus, it creates a bigger picture of better performance for marketing efforts.